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Longtime UM digital maven David Cohen has been upped to global digital officer at the Interpublic media agency. His mantra: "become much more performance-metric … Read the whole story
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by Wendy Davis
The 9th Circuit Court of Appeals has ruled in favor of MediaPost in a case concerning public access to a court document. The document … Read the whole story
COMMENTARY
by Kailei Richardson
Retailers need to be present everywhere their target audience is spending time -- whether it be Facebook, a traditional E-commerce site, physical store location, … Read the whole story
by Laurie Sullivan
The Microsoft Xbox 360 marketing team has been trying to change the box's image from a game console to an entertainment center for nearly … Read the whole story
by Mark Walsh
Call it the "Angry Birds" effect. Apple and Android-based devices continue to grab a growing chunk of the U.S. video game market, according to … Read the whole story
by Mark Walsh
Popular Internet voice and chat service Skype rolled out display advertising in advance of its planned IPO. The company also partnered with Meebo to … Read the whole story
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Denver-based Booyah Online Advertising has promoted Troy Lerner from vice president to president. Lerner replaces Michael Shehan, who founded Booyah 10 years ago, but … Read the whole story
by Wendy Davis
Although Google revised Buzz shortly after its launch, the company was unable to stem widespread criticism. Other terms of the tentative settlement require Google … Read the whole story
by Gavin O'Malley
During the regular season, NBA TV claims to have featured more live NBA games -- 96-- than any other network, which helped it increase … Read the whole story
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MDC Partners, the holding company for agencies such as Crispin Porter and Kirshenbaum Bond, has hired CNBC journalist/blogger and former corporate technology consultant Ash … Read the whole story