The advertising industry likes to think 2011 will be the year of mobile, but with improving economic conditions and a crop of companies bringing … Read the whole story
- COMMENTARY
A study released in January by the McKinsey Quarterly says "multitasking is not heroic; it's counterproductive." Read the whole story
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Some of the most successful brand campaigns are those that have built communities online, driven people to specific promotions and directed traffic to the … Read the whole story
For the first quarter of the year, The New York Times Co. on Thursday reported a 6.1% increase in total digital revenues -- from … Read the whole story
Verizon Communications more than tripled first-quarter profits as the rollout of the iPhone helped pull in new wireless subscribers. Verizon Wireless added 906,000 contract … Read the whole story
With publishers extending their presence across a growing array of devices, comScore Thursday rolled out a new audience measurement service reporting total traffic across … Read the whole story
Google rolled out a beta version of its long-awaited daily deal coupon offering, testing the service in several cities. The program will operate similar … Read the whole story
American Express Open and Facebook are partnering for a contest targeting small-business owners. The "Facebook Big Break for Small Business" aims to help transform … Read the whole story
