While marketers continue to rely on click-through rates as a primary measure of campaign effectiveness, new research suggests that the metric should be taken … Read the whole story

Yahoo veterans -- Nick Weir, Usama Fayyad and Hunter Madsen -- have formed a daily deals social site that allows consumers to create their … Read the whole story

Online marketing services company ValueClick Monday confirmed it has acquired mobile ad network Greystripe for $70 million in cash. ValueClick said the move would … Read the whole story

Apple's "location-gate" scandal is not yet one week old, but it has already landed the company in federal court. Late last week, iPhone user … Read the whole story

As president of IGN Entertainment since late 2009, Roy Bahat has made it his mission to transform gaming into a treasured American pastime on … Read the whole story

Barnes & Noble Monday launched promised new features including an app store, email and enhanced browser for its Nook Color e-reader to help make … Read the whole story

Search queries offer a new source of data for many things, even what computational neuroscientists Ogi Ogas and Sai Gaddam call "true" sexual desires. … Read the whole story

A "history-sniffing" lawsuit should be dismissed because the technology didn't cause $5,000 worth of damage to Web users, behavioral targeting company Interclick argues in … Read the whole story

If the process of creating and running online display ad campaigns can be challenging, then doing so in mobile adds another degree of difficulty. … Read the whole story