by Laurie Sullivan
BrightEdge integrates panel-based data from comScore Marketer into its SEO platform through a Web services open standards-based API. The integration enables marketers to discover … Read the whole story
COMMENTARY
by Jeremy Ostermiller, Op-Ed Contributor
In 2011, the opportunities in online advertising are at an all-time high, and advertisers are continuing to shift larger amounts of traditional marketing dollars … Read the whole story
by Laurie Sullivan
After news broke Sunday night that U.S. special forces had killed Osama Bin Laden at his compound in Abbottabad, Pakistan, searches on Yahoo for … Read the whole story
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by Gavin O'Malley
According to a new report from BrightRoll, 28% of media buyers revealed that they expect to see the greatest increase in ad spending in … Read the whole story
by Mark Walsh
The BlackBerry PlayBook may have drawn unfavorable comparisons to the iPad when launched last month, but it has something the Apple tablet doesn't: a … Read the whole story
by Mark Walsh
AT&T plans to roll out its answer to Groupon and LivingSocial in the next few weeks in Atlanta, Dallas/Fort Worth and Los Angeles to … Read the whole story
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Hearst-owned data-management company CDS Global has added an email appends business for its clients in the magazine publishing and consumer product industries. It enables … Read the whole story
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by David Goetzl
Lance Broumand, CEO of UrbanDaddy, which delivers emails about lifestyle opportunities for men, said large advertisers are increasingly embracing email marketing, boding well for … Read the whole story
by Wendy Davis
MySpace, Twitter and Facebook have been hit with lawsuits for allegedly violating a consumer protection law by sending a final, confirmatory SMS message to … Read the whole story