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by Joe Mandese
In a move that could alter the global interactive agency services marketplace, Paris-based Publicis Groupe this morning announced an agreement to acquire Princeton, NJ-based … Read the whole story
by Laurie Sullivan
aiMatch, an ad-serving company that recently signed five new publishers, has begun to build custom features in its dashboard that allow clients to pull … Read the whole story
COMMENTARY
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Not all video advertising is created equal. Mobile video ads -- video ads shown on tablets, smartphones, iPod touches and other portable devices -- … Read the whole story
by Mark Walsh
Mobile ad network InMobi said total ad impressions on its system in North America increased 17% from January to April as the company continues … Read the whole story
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Publicis Groupe agency Digitas has teamed with Google to deliver mobile marketing insights and usage research, the companies said. The collaboration will "combine original … Read the whole story
by Gavin O'Malley
Preparing for the big Broadway salute on June 12, the 65th Annual Tony Awards on Tuesday plan to lift the curtain on a Facebook-based … Read the whole story
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Three-quarters of small businesses are already active social-media marketers, according to online marketing services firm Constant Contact, which surveyed 1,572 small businesses during March … Read the whole story
by Wendy Davis
The Federal Trade Commission consumer protection chief David Vladeck delivered a message on Monday to online ad companies: New enforcement actions are in the … Read the whole story