by Laurie Sullivan
Supporting real-time and auction-based online ad bidding, Google released a set of tools, the Performance Pack, enabling advertisers to gain meaningful metrics on their … Read the whole story
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by Joe Mandese
Microsoft next week will reveal the findings of a new industry research initiative showing how people experience the same kinds of advertising messages across … Read the whole story
by Mark Walsh
When it comes to reaching targeted audiences, the Web isn't much better than TV, according to the initial findings from Nielsen's Online Campaign Ratings … Read the whole story
COMMENTARY
by Andrew Edwards
Google has made enormous inroads into the Web analytics community. Their free analytics product has changed the landscape for analytics vendors. Even at large … Read the whole story
by Laurie Sullivan
Between 36% and 60% of companies' digital advertising revenue could be at risk for misguided media buys. That's according to a ClearSaleing study of … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
I'm starting to think that it's better to subscribe instead of own, because by subscribing, I get a lot more choice and can easily … Read the whole story
by Gavin O'Malley
Going after Groupon and other deal providers, AOL's local news network Patch has partnered with American Express on a similar service. The alliance will … Read the whole story
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Five industry veterans have formed US + Partners Advertising, which is being promoted as a full-service agency for the "second digital age." According to … Read the whole story
by Mark Walsh
LinkedIn hinted at introducing its version of social ads in announcing upcoming privacy policy updates. The online professional network said one of the planned … Read the whole story
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Giving a thumbs up to online publishers using ad rep firms rather than ad networks to sell remnant inventory, Cypress Growth Capital has provided … Read the whole story
by Wendy Davis
The Federal Trade Commission has closed its investigation into whether the company Social Intelligence violates federal credit reporting laws without commencing an enforcement action. … Read the whole story
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Garnering over 3.1 million YouTube views in less than three weeks, the Grand Rapids LipDub is not only a viral sensation but a successful … Read the whole story