Supporting real-time and auction-based online ad bidding, Google released a set of tools, the Performance Pack, enabling advertisers to gain meaningful metrics on their … Read the whole story
Microsoft next week will reveal the findings of a new industry research initiative showing how people experience the same kinds of advertising messages across … Read the whole story
When it comes to reaching targeted audiences, the Web isn't much better than TV, according to the initial findings from Nielsen's Online Campaign Ratings … Read the whole story
Google has made enormous inroads into the Web analytics community. Their free analytics product has changed the landscape for analytics vendors. Even at large … Read the whole story
Between 36% and 60% of companies' digital advertising revenue could be at risk for misguided media buys. That's according to a ClearSaleing study of … Read the whole story
I'm starting to think that it's better to subscribe instead of own, because by subscribing, I get a lot more choice and can easily … Read the whole story
Going after Groupon and other deal providers, AOL's local news network Patch has partnered with American Express on a similar service. The alliance will … Read the whole story
Five industry veterans have formed US + Partners Advertising, which is being promoted as a full-service agency for the "second digital age." According to … Read the whole story
LinkedIn hinted at introducing its version of social ads in announcing upcoming privacy policy updates. The online professional network said one of the planned … Read the whole story
Giving a thumbs up to online publishers using ad rep firms rather than ad networks to sell remnant inventory, Cypress Growth Capital has provided … Read the whole story
The Federal Trade Commission has closed its investigation into whether the company Social Intelligence violates federal credit reporting laws without commencing an enforcement action. … Read the whole story
Garnering over 3.1 million YouTube views in less than three weeks, the Grand Rapids LipDub is not only a viral sensation but a successful … Read the whole story