A new Forrester forecast says retailers can expect just 2% of their online sales to come through mobile devices this year and only 7% … Read the whole story
Adobe will launch a suite of multichannel marketing tools today that sit on the Adobe Digital Enterprise Platform. The move is the first step … Read the whole story
Don't look now, but Facebook is rapidly emerging as a force in online video, according to comScore. In May, Facebook.com ranked fourth among all … Read the whole story
Mobile data use -- from applications to Web browsing to video -- is up sharply in the last year, according to Nielsen. Over the … Read the whole story
The movement toward real-time bidding based on targeted data led OwnerIQ to recently close a $7 million expansion round of VC financing backed by … Read the whole story
Facebook's new tagging technology, which automatically recognizes users' faces and suggests their names when they appear in photos uploaded by their friends, is facing … Read the whole story
Three key ad industry associations released their Guiding Principles of Digital Measurement, five principles that the trade groups described as "the foundation of making … Read the whole story
