Remember the days when marketers wanted nothing to do with social media and its questionable content? Those days are long gone. Facebook is now … Read the whole story
As companies develop or acquire media management software, online and broadcast TV advertising will discover closer ties. In that vein, Google bought the technology … Read the whole story
- COMMENTARY
Many marketers still find it challenging to evaluate the effectiveness of their email campaigns. To measure the success of e-newsletters,they must examine available metrics … Read the whole story
Editorial content and other earned ad messages, packaged with paid or narrative video marketing, can resonate with consumers way beyond the influence of traditional … Read the whole story
New data is predicting that smartphones and tablet shipments in 2011 would exceed PCs and notebook computers. Separate research released today indicates that U.S. … Read the whole story
Casale Media on Tuesday is expected to announced exclusive ad sales partnerships with educational publisher Infoplease.com and its sister site Factmonster.com. The two serve … Read the whole story
