Free time in front of potential customers doesn't happen for advertisers often, but a video ad model on YouTube makes it a reality for … Read the whole story
Years after most of the major agency holding companies have launched or spun-off branded audience-buying platforms, WPP's GroupM this morning said it was entering … Read the whole story
Personalizing marketing solutions, ChoiceStream launches Crunch, which gives brands a method to customize ad targeting. The platform, which rolls out Monday, integrates predictive data … Read the whole story
Chiquita recently partnered with the movie "Rio" for a multichannel ad campaign. It promoted both "Rio" and Chiquita's microsite. Within six-weeks, the media campaign … Read the whole story
Foursquare has secured $50 million in an investment round led by Andreessen Horowitz to help continue its push to make location-sharing a mainstream activity. … Read the whole story
A pending bill aimed at curbing online piracy would "put American innovators and investors at a clear disadvantage in the global economy," a coalition … Read the whole story
