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by Erik Sass
Accusations that display ad networks have commoditized display ad inventory and driven prices down are not an issue with second-generation networks dealing in video … Read the whole story
by Laurie Sullivan
Google+ could displace Facebook as the No. 1 social network, according to the ForeSee Results Annual E-Business Report. It provides insight into what frustrates … Read the whole story
COMMENTARY
by Jonathan Weitz
The coexistence of TV and mobile devices enables marketers and advertisers to not only keep the attention of the target consumer, but to engage … Read the whole story
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by Wayne Friedman
LOS ANGELES -- On an OMMA Ad Net event panel here called "Conflict? What Conflict: The Trading Desk Dilemma", panelists were in disagreement concerning … Read the whole story
by Mark Walsh
When it comes to mobile advertising, just over half (51%) of brand marketers say they've built mobile into their ad strategy, either as part … Read the whole story
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by Gavin O'Malley
From restaurant reviews to hyper-local news, the Web is fast becoming as locally relevant as a small-town Pennysaver. As a result, a new breed … Read the whole story
by Laurie Sullivan
Live Gamer will launch Live Gamer Media to complement its ecommerce unit to support advertising for brands and publishers. The new business unit combines … Read the whole story
by Wendy Davis
A coalition of health organizations and advocacy groups say that marketers should obtain teens' explicit consent before collecting online information. They want the Obama … Read the whole story
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by Joe Mandese
Dentsu this morning unveiled a deal with Skype making it the exclusive display advertising partner in Japan for the Internet-based voice and video communications … Read the whole story
by Mark Walsh
Auto brands are often among the first to push into new forms of media and advertising. That appears to be the case where mobile … Read the whole story