In its latest effort to leverage social media, American Express has launched a new program that gives cardholders access to special offers and discounts … Read the whole story
Citing a deceleration of its display advertising growth, the equity research team at J.P. Morgan has lowered its target for Yahoo's stock and reiterating … Read the whole story
Slowing display ad growth combined with continued weak results from its search partnership with Microsoft led to falling revenue at Yahoo in the second … Read the whole story
Two of Madison Avenue's media buying systems developers - Strata and Harris Corp. - this morning announced partnerships designed to improve the way advertisers … Read the whole story
Magnetic will launch Wednesday a site retargeting tool dubbed Magnetic Force. The offering gives site visitors text or image-based display ads, complimenting the company's … Read the whole story
Applebee's has been working with social media management system provider Expion to create Facebook brand pages for many of the food chain's largest franchisees. Read the whole story
