Value-based optimization delivers up to a 45% better response from high-value customers, and improves return on ad spend by up to 80% for companies … Read the whole story
Mobile startup Stampt, which aims to replace the traditional store loyalty card with an app, formally announced its new service today. The Stampt app, … Read the whole story
Mobile marketing technology firm Augme Technologies has acquired 2D barcode developer Jagtag for $5.25 million. Besides gaining Jagtag's proprietary QR codes, Augme said the … Read the whole story
While major publishers continue to drag their feet, agency display media buyers are investing big in both new ad products -- from audience targeting … Read the whole story
The rock group Queen has invited videographers and filmmakers to create an original music video for their 1977 classic hit "Sheer Heart Attack" through … Read the whole story
Epic Marketplace is using history-sniffing techniques to collect information about users' Web history, including potentially sensitive data, according to new research from Stanford's Center … Read the whole story