Online Media Daily
Thursday, July 21, 2011
  • DataXu Unveils Value Optimization Strategy With Goodby, Silverstein & Partners

    Value-based optimization delivers up to a 45% better response from high-value customers, and improves return on ad spend by up to 80% for companies … Read the whole story

  • Stampt App To End Paper Loyalty Cards

    Mobile startup Stampt, which aims to replace the traditional store loyalty card with an app, formally announced its new service today. The Stampt app, … Read the whole story

  • Mobile Marketing Firm Augme Buys Jagtag

    Mobile marketing technology firm Augme Technologies has acquired 2D barcode developer Jagtag for $5.25 million. Besides gaining Jagtag's proprietary QR codes, Augme said the … Read the whole story

  • Ad Buyers Embrace Digital, Publishers Lag

    While major publishers continue to drag their feet, agency display media buyers are investing big in both new ad products -- from audience targeting … Read the whole story

  • Universal Music Group Inks Talenthouse Deal To Crowdsource

    The rock group Queen has invited videographers and filmmakers to create an original music video for their 1977 classic hit "Sheer Heart Attack" through … Read the whole story

  • Report: Epic Using 'History-Sniffing' Techniques

    Epic Marketplace is using history-sniffing techniques to collect information about users' Web history, including potentially sensitive data, according to new research from Stanford's Center … Read the whole story