As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements … Read the whole story
A new mobile search engine called Ness, relying on social signals, location-based services, machine learning and natural language processing to rank and serve queries … Read the whole story
- COMMENTARY
There is nearly an infinite number of ways to leverage all the data in new and interesting ways. One of those uses is in … Read the whole story
- COMMENTARY
If you read the new combined Adweek/Brandweek/Mediaweek, you'd best double-check the facts and figures they quote in their stories. Read the whole story
A new Gartner report is skeptical about whether NFC-based payment systems will take off anytime soon. It also expects the growth of mobile payments … Read the whole story
Marketers should take cool comfort in a new report from direct marketing agency Epsilon, which predicts that the holiday seasons will be a strong … Read the whole story
Groupon's recent changes to its privacy policy are drawing scrutiny on Capitol Hill. The lawmakers' questions include whether Groupon intends to obtain consumers' opt-in … Read the whole story
