Two weeks ahead of second-quarter earnings, AOL is undergoing another executive shakeup, the biggest fish to fry being Jeff Levick, head of global ad … Read the whole story
Joel Lunenfeld, one of the most knowledgeable executives on Madison Avenue about social media, is out as CEO of Publicis' Moxie unit has left … Read the whole story
Rumblefish released an application programming interface Tuesday giving software developers a pipeline to integrate licensed music and soundtracks into mobile and Web applications through … Read the whole story
We regularly harp about how data is collected by the Nielsens, Arbitrons and MRIs of the syndicated research world. But what about the quality … Read the whole story
Studying user behavior through click-through rates highlights the importance of ranking among the top 10 positions in Google search engine page results. But how … Read the whole story
A sizable proportion of U.S. Web users are uncomfortable with online tracking by advertisers. A majority told a Harris Interactive study they would not … Read the whole story