by Laurie Sullivan
Ignorance is bliss, but not when it comes to tapping data to target display ads. In fact, not knowing the nuances can turn a … Read the whole story
COMMENTARY
by Craig Wax
Email marketers looking to improve their click-through rate should use video. If content is king when it comes to email marketing, video content is … Read the whole story
-
by Gavin O'Malley
Contextual ad shop Pulse 360 is expected to debut a new suite of ad retargeting capabilities across its various ad platforms. The company will … Read the whole story
by Mark Walsh
In the last two years, music video powerhouse Vevo.com has become not just one of the top video sites, but one of the most … Read the whole story
-
by Joe Mandese
The New York Times Co. Tuesday announced a reorganization of its About Group, naming Darline Jean president-CEO of the Web publishing business. Jean will … Read the whole story
by Laurie Sullivan
Project Runway, the hit A+E Networks Lifetime reality show and designer competition that is debuting in its ninth season Thursday, will encourage fans to … Read the whole story
by Gavin O'Malley
FanIndex will attempt to offer brand clients quantitative measurement of Facebook fan page performance, along with various diagnostics to help them improve page content. … Read the whole story
by Wendy Davis
Say Media will pay almost $1 million to settle a class-action lawsuit accusing its predecessor company, ad network VideoEgg, of using Flash cookies to … Read the whole story