Conductor took a step toward integrating social media metrics into its SEO platform Searchlight after tracking the data for more than a year and … Read the whole story
Marking the Web's latest culinary content grab, Allrecipes.com, a Reader's Digest company, has acquired Food Wishes -- a YouTube food channel created by "Chef … Read the whole story
In practice, many media planners find themselves unable to evaluate the placement a rep is now pitching. In day-to-day operations, media buyers often find … Read the whole story
Online ad campaign optimization is complex and is only as good as the available data. Properly measuring how each of those media buys contributed … Read the whole story
Clear Channel Radio tapped Vitrue to power management of social media operations across its 850 radio stations. Clear Channel will use Vitrue's social-marketing platform … Read the whole story
When it comes to the type of offers mobile users prefer to receive, the vast majority favor ads based on their tastes and interests … Read the whole story