Google has begun to allow integration of its +1 button into third-party social media platforms. PowerReviews will be among the first social commerce platforms, … Read the whole story
By 2016, advertisers will spend $77 billion on interactive marketing -- or as much as they do on TV today, according to a new … Read the whole story
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I actually bothered to read one of those disjointed stories on studies that purport to deliver insights into what motivates consumers to buy here … Read the whole story
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Integrated campaign management is a strategic imperative and will thrive once there is greater collaboration across the various interdisciplinary media teams. Read the whole story
As the initial round of bidding for Hulu wraps up, the digital media venture owned by News Corp., NBC-Universal and Walt Disney Co. may … Read the whole story
Brands and agencies will have to design a workaround when it comes to building a profile on consumers using Apple mobile devices. In a … Read the whole story
Though growing with consumers overall, TV networks looking for a new video distribution home on tablets like the iPad might be getting mostly young … Read the whole story
The you-are-being-targeted icons that began rolling out on banner ads late last year are now coming to video ads. Privacy company Truste has entered … Read the whole story
Ad network Audience Science revised its privacy policy on Thursday to address how it handles the type of information that Web users might be … Read the whole story
Online radio service Pandora more than doubled revenue in its fiscal second quarter ended July 31 to $67 million from a year ago, beating … Read the whole story
