MediaPost Publications - Online Media Daily 09/06/2011

Hollywood Leads Change In Ad Campaign Strategy
by Laurie Sullivan
Despite a slight increase in summer ticket sales of nearly 5%, according to Hollywood.com, searches on google.com for blockbuster films rose 28%, contributing to … Read the whole story
COMMENTARY
Game Within The Game: Mobile Marketing Inside the Venue
by Bryon Morrison
Mobile marketing has been breathing new life into sports venue marketing. Sponsors are showing consistent interest in fan-favorite micro events that keep them entertained … Read the whole story
Apple's Safari Remains Top Mobile Browser
by Mark Walsh
Despite a remarkable expansion of Android to become the world's largest smartphone operating system, it trails its rival. When it comes to mobile browsers, … Read the whole story
Brands Push Social Media In Back-To-School Campaigns
by Gavin O'Malley
It's back-to-school season, which means class is in session for all the related marketing efforts. More than ever before, brands seem to be leading … Read the whole story
Attorneys General Condemn Backpage As Sex Trafficking Hub
by Wendy Davis
Calling Backpage.com a sex trafficking "hub," a coalition of state attorneys general is asking Village Voice Media to answer a host of pointed questions … Read the whole story