Facebook doesn't follow industry standards aimed at ensuring that advertisers are billed only for "legitimate" clicks, a group of marketers suing the social networking … Read the whole story

Universal McCann, the Interpublic Group media agency, has named Colleen Soriano to the role of senior vice president, U.S. director of digital communications, making … Read the whole story

Yahoo's lack of an aggressive mobile strategy may not have doomed Carol Bartz, but the burgeoning mobile sector is another key arena where the … Read the whole story

McCann New York, the flagship agency of Interpublic's McCann Worldgroup, is elevating the role of digital media in general, and social media in particular, … Read the whole story

Carol Bartz's rocky tenure makes the case for hiring someone with a strong media background, especially if Yahoo ends up not pursuing any major … Read the whole story

Putting added pressure on management, homepage display ad trends at AOL remained "sluggish" through the first half of the third quarter, according to a … Read the whole story

Vizu Corp. is now offering marketers the ability to benchmark campaign performance against thousands of other ad campaigns. CPG advertisers, especially beverages, are driving … Read the whole story

Sharpie took over the YouTube home page with an interactive mosaic ad created from user-generated art. The campaign, designed and produced by ad agency … Read the whole story