Facebook doesn't follow industry standards aimed at ensuring that advertisers are billed only for "legitimate" clicks, a group of marketers suing the social networking … Read the whole story
Universal McCann, the Interpublic Group media agency, has named Colleen Soriano to the role of senior vice president, U.S. director of digital communications, making … Read the whole story
OMMA magazine is pleased to announce the finalists for the 2011 OMMA Awards in Online Advertising Creativity, Integrated Online Campaign, and Web Site Excellence. … Read the whole story
- COMMENTARY
While it's great to go digital, it's critical to first have a strategic plan in place. Look at successful companies like Apple, P&G and … Read the whole story
Yahoo's lack of an aggressive mobile strategy may not have doomed Carol Bartz, but the burgeoning mobile sector is another key arena where the … Read the whole story
McCann New York, the flagship agency of Interpublic's McCann Worldgroup, is elevating the role of digital media in general, and social media in particular, … Read the whole story
Carol Bartz's rocky tenure makes the case for hiring someone with a strong media background, especially if Yahoo ends up not pursuing any major … Read the whole story
Putting added pressure on management, homepage display ad trends at AOL remained "sluggish" through the first half of the third quarter, according to a … Read the whole story
Vizu Corp. is now offering marketers the ability to benchmark campaign performance against thousands of other ad campaigns. CPG advertisers, especially beverages, are driving … Read the whole story
Sharpie took over the YouTube home page with an interactive mosaic ad created from user-generated art. The campaign, designed and produced by ad agency … Read the whole story
Some of the most memorable mobile ad campaigns are rich media executions launched within apps. But with multiple vendors working with their own APIs … Read the whole story
