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by Joe Mandese
Nielsen Tuesday unveiled a push to turn the new online campaign ratings system it developed with Facebook into the online equivalent of the TV … Read the whole story
by Mark Walsh
Mobile devices are used as much -- if not more -- at home as on the go, and throughout the day. For advertisers, there … Read the whole story
COMMENTARY
by Paul Cook
When it comes to digital media, many brands are paying the equivalent of a navigation tax every time they buy their own brand name … Read the whole story
by Laurie Sullivan
Google peeled off the wraps from its airline flight search product born from the integration of ITA Software and search technology, but advertisers may … Read the whole story
by Steve Smith
Philadelphia Media Network, the publisher of The Philadelphia Inquirer and Philly.com is offering the first 5,000 comers a $99 10.1-inch Android-powered tablet if they … Read the whole story
by Joe Mandese
In what is likely its most ambitious and imaginative mobile advertising campaign yet, Intel is using a technology platform that doesn't actually have Intel … Read the whole story
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by Gavin O'Malley
Segmenting audiences online appears to be as popular as ever. Burst Media is expected to debut four community-focused channels to connect advertisers with gamers, … Read the whole story
by Wendy Davis
A California appellate court has handed a defeat to Toyota and Saatchi & Saatchi, its ad agency, in a lawsuit stemming from a viral … Read the whole story
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by Laurie Sullivan
Tubifi will launch a series of online video creation tools that allow companies to create ads for pennies on the dollar. The company provides … Read the whole story
by Wendy Davis
The digital locker service Hotfile, currently defending itself in a copyright infringement lawsuit by Hollywood studios, has countersued Warner Bros. Entertainment for allegedly claiming … Read the whole story
by Mark Walsh
Facebook's feature for making lists of different friends never got much traction because it was too clunky and time-consuming to use. The social networking … Read the whole story
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by Steve Smith
One of the more interesting stats from the Prosper mobile insight study of mobile social behaviors is the allure of photo sharing. Almost 66% … Read the whole story