Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit … Read the whole story
- COMMENTARY
The last bastion of extreme inefficiencies: TV advertising. And where can marketers identify and profit from these undervalued assets? There is a sale going … Read the whole story
More than half of all online display advertising is now bought via an ad network, exchange or DSP (demand-side platform), according to findings of … Read the whole story
Perhaps the most buzz about the Kindle Fire since its launch Wednesday has centered on its $199 price tag. Many analysts have observed Amazon … Read the whole story
Audi's potential buyers and existing customers should be able to access the brand more easily anywhere via a range of recent mobile launches. The … Read the whole story
Last year marked a comeback for media, information, marketing services and technology M&A activity. Some 700 announced transactions reached $35.3 billion in transaction value … Read the whole story
A lawsuit charges that Pandora's integration with Facebook allowed the music company to learn many peoples' real names, even if they had signed up … Read the whole story
In a move typically reserved for companies proving long-term growth potential based on technology, social media agency Banyan Branch takes on financial backing from … Read the whole story
October is National Breast Cancer Awareness Month, and much of the media, public service and pharmaceutical marketing efforts surrounding it will celebrate the great … Read the whole story
Verizon sued the Federal Communications Commission on Friday in an attempt to stop the new open Internet rules from taking effect. The telecom argues … Read the whole story
When DC Comics rebooted its line of 52 superhero comics this month with new story lines for its line of characters, the company also … Read the whole story
Following up its U.S. launch in July, U.K.-based music streaming service Spotify brought on Jeff Levick in September to lead its global ad unit. … Read the whole story
