by Laurie Sullivan
Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit … Read the whole story
COMMENTARY
by Arnel Leyva
The last bastion of extreme inefficiencies: TV advertising. And where can marketers identify and profit from these undervalued assets? There is a sale going … Read the whole story
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by Joe Mandese
More than half of all online display advertising is now bought via an ad network, exchange or DSP (demand-side platform), according to findings of … Read the whole story
by Mark Walsh
Perhaps the most buzz about the Kindle Fire since its launch Wednesday has centered on its $199 price tag. Many analysts have observed Amazon … Read the whole story
by Steve Smith
Audi's potential buyers and existing customers should be able to access the brand more easily anywhere via a range of recent mobile launches. The … Read the whole story
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by Gavin O'Malley
Last year marked a comeback for media, information, marketing services and technology M&A activity. Some 700 announced transactions reached $35.3 billion in transaction value … Read the whole story
by Wendy Davis
A lawsuit charges that Pandora's integration with Facebook allowed the music company to learn many peoples' real names, even if they had signed up … Read the whole story
by Laurie Sullivan
In a move typically reserved for companies proving long-term growth potential based on technology, social media agency Banyan Branch takes on financial backing from … Read the whole story
by Joe Mandese
October is National Breast Cancer Awareness Month, and much of the media, public service and pharmaceutical marketing efforts surrounding it will celebrate the great … Read the whole story
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by Wendy Davis
Verizon sued the Federal Communications Commission on Friday in an attempt to stop the new open Internet rules from taking effect. The telecom argues … Read the whole story
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by Steve Smith
When DC Comics rebooted its line of 52 superhero comics this month with new story lines for its line of characters, the company also … Read the whole story
by Mark Walsh
Following up its U.S. launch in July, U.K.-based music streaming service Spotify brought on Jeff Levick in September to lead its global ad unit. … Read the whole story