by Steve Smith
Publishers are both eager to enter the mobile arena and more than a little anxious how it will pay off. Ad serving company Mocean … Read the whole story
COMMENTARY
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Hulu was a grand experiment by the studios. They needed a way to test the business models for delivering their content via the Internet. … Read the whole story
by Mark Walsh
Mobile rich media ads may dazzle the eye and capture engagement, but the economics behind the format still doesn't add up. That was the … Read the whole story
by Gavin O'Malley
Hulu just entered into a broad licensing agreement with Univision, which it expects to equal hundreds of hours of Spanish-language telenovelas, variety shows, comedies, … Read the whole story
by Laurie Sullivan
Google has rolled out a data resource for marketers and advertisers dubbed Our Mobile Planet. The Web site provides free access to data and … Read the whole story
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by Steve Smith
One of the leading mobile media buying and planning agencies BrandInHand has been acquired by Minneapolis-based digital marketing agency FRWD. Read the whole story
by Wendy Davis
Advocacy group Public Knowledge, a leading proponent of open Internet rules, filed court papers on Wednesday seeking to intervene in Verizon's lawsuit to block … Read the whole story
by Mark Walsh
What kind of customers will the Kindle Fire attract when the Amazon tablet goes on sale in mid-November? If a new online poll is … Read the whole story
by Laurie Sullivan
Type-in ads, also known as CAPTCHAs, can improve brand recall by 67%, according to a study Solve Media plans to release Thursday. The company's … Read the whole story