by Mark Walsh
Despite the flood of marketers into social media, measuring the performance of advertising campaigns in the nascent digital category has remained a stumbling block … Read the whole story
by Laurie Sullivan
Phillips & Co has developed a branding and advertising platform that turns rooftops into billboards. The app, Blue Marble, allows brands to place a … Read the whole story
COMMENTARY
by Dave Gwozdz
if Steve Jobs' legacy had to be defined, it would come down to one simple phrase: He made technology easy to use. For many, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
An AP story this week said that despite persistent vows by Americans to "eat healthy" when we eat out, we order burgers and fries … Read the whole story
by Mark Walsh
Mobile campaigns increase ad awareness 22.5% and purchase intent 5.7% compared to 4.3% and 1.3% for online campaigns. But a new report from Dynamic … Read the whole story
by Gavin O'Malley
Marketers are demanding more online ad verification, while warming to cost-per-action ad models. Responding to both trends, video ad network BrightRoll just debuted an … Read the whole story
by Mark Walsh
Online professional network LinkedIn announced a pair of services aimed at giving brands new ways to interact with its 120 million members. Read the whole story
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by Laurie Sullivan
Ad verification continues to have a positive influence on the online advertising industry's ability to comply with standards and preferences. DoubleVerify's semiannual Trust Index … Read the whole story
by Steve Smith
According to a survey of mobile users by Prosper Mobile Insights, 67% of a 348-person sample somewhat/strongly agree that location-based coupons on a mobile … Read the whole story
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by Gavin O'Malley
Has the term "social Web" become redundant? Nearly so, it seems, as 91% of online adults -- or 129 million consumers -- now access … Read the whole story
by Wendy Davis
Entrepreneur Michael Robertson, who recently won a significant victory against the record industry over his cyberlocker company MP3tunes.com, recently launched an equally controversial service … Read the whole story