Promotion of fall TV shows helped to lift home page ad sales for Yahoo and other Web portals in the second half of the … Read the whole story
In 2006, MEDIA magazine named Steve Jobs its first "Media Person of the Year," but I'd like to amend that now, on his passing, … Read the whole story
Knowing that their audiences are consuming content on mobile devices, some publishers, in their haste to get into the medium, have cut corners operationally … Read the whole story
While the display advertising market continues to provide publishers with a healthy revenue stream, savvy media organizations are mining consumer trends to help create … Read the whole story
Microsoft in December will begin rolling out 30-second ads in television content appearing on Xbox Live. The targeted, dynamic ads will serve up in … Read the whole story
HTML5 may be on the way, but native mobile applications will be a burgeoning business for years to come, according to a new forecast. … Read the whole story
Hoping to grab some of the big brand budgets that flow through Manhattan, Twitter opened an office in New York, hoping to be part … Read the whole story
Whether the Apple executive team succeeds in selling consumers on the iPhone 4S after so much iPhone 5 fervor remains to be seen. The … Read the whole story
Facebook was hit this week with three new potential class-action lawsuits stemming from reports that it tracks logged-out users, bringing to five the total … Read the whole story
Steve Jobs had a profound influence on advertising and media, not just with the Apple brand, but with the things it stood for. People … Read the whole story