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by Mark Walsh
Most mobile ad networks to date have been formed to help marketers that are reaching a wide swath of mobile users encompassing different demographics, … Read the whole story
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by Gavin O'Malley
In 2012, national mass media will continue to gain share, due to strength in national online display, online video, mobile and national cable network … Read the whole story
by Steve Smith
Only 28% of mobile users who have used QR codes more than once say they "usually" get something in return that made the effort … Read the whole story
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by Steve Smith
Apple iOS remains the dominant force overall in digital activity. The latest report on connectivity via devices from comScore shows iOS with a 43.1% … Read the whole story
by Mark Walsh
Jim Spanfeller is putting his money where his mouth is when it comes to online advertising. TheDailyMeal, the foodie site launched earlier this year … Read the whole story
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by Wendy Davis
Despite promising that they won't reveal users' personal data, some of the most highly trafficked Web sites transmit usernames, email addresses, addresses, and even … Read the whole story
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by Laurie Sullivan
Ad clicks cannot provide the correct data to optimize content on Web site pages. [x+1] on Wednesday will release Media Aware Home Pages. The … Read the whole story
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by Mark Walsh
As companies from Google to Visa and MasterCard to PayPal battle for control of the "mobile wallet," it's worth remembering that the competing mobile … Read the whole story
by Laurie Sullivan
The National Hockey League (NHL) created a heat map that monitors discussions of all the league's teams in an effort to follow the buzz … Read the whole story