Competition is leading ad firms to find new and more creative ways to connect digital ad dollars with premium online inventory. Take WPP's 24/7 … Read the whole story
Ooyala launched an integration tool Thursday that gives companies like ESPN and Miramax direct access to real-time analytics from Facebook's 800 million active users … Read the whole story
The growth of social media is inextricably linked with mobility, as almost 40% of users access social media sites from their mobile phone. This … Read the whole story
With the holiday shopping season rapidly approaching, more consumers than ever are expected to turn to their phones to research and make purchases this … Read the whole story
Paid-search ads targeted at tablet devices provide advertisers with a 37% higher click-through rate compared with desktops, and at a lower average cost. The … Read the whole story
The proportion of mobile devices touting 4G connection speeds has shot up in the last year as more and more people seek faster service. … Read the whole story
Conventional wisdom seems to hold that mobile users on Apple's iOS do just about everything -- browse, download, click through -- more often than … Read the whole story
In what appears to be the first case of its kind, the Federal Trade Commission has brought an enforcement action against a mobile app … Read the whole story