Partnerships give platform companies and ad agencies the ability to offer clients a grocery list of options, from search to ad retargeting. It's an … Read the whole story
Google and Samsung Electronics have unveiled the Nexus Galaxy smartphone running Ice Cream Sandwich, the next version of the Android operating system, which uses … Read the whole story
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The use of RTB enables advertisers to be more selective about inventory and place premium bids on the most valuable audiences. It also gives … Read the whole story
Word-of-mouth marketing is soaring, thanks to social media. But to click with the public, earned media must be integrated with online and offline paid … Read the whole story
Yahoo may have changed leadership with the ouster of CEO Carol Bartz but its turnaround won't be as swift judging by its third-quarter earnings … Read the whole story
AOL named Janet Balis as head of sales strategy, marketing and partnerships for AOL Advertising. She will be responsible for AOL Advertising's products and … Read the whole story
Even a phenomenon like the iPad and tablet formats generally cannot beat one of the worst global recessions in world history. Digitimes research reports … Read the whole story
Viacom on Tuesday asked a federal appellate court to revive a lawsuit accusing Google's YouTube of infringing copyright by allowing users to post infringing … Read the whole story
Flash sale provider HauteLook has pumped up its mobile presence this past month with the release of multiple new and updated apps. The company, … Read the whole story
How does Facebook get agencies to ramp up advertising beyond targeted banners? Create an awards program. Earlier this year, the social networking giant launched … Read the whole story
