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by Laurie Sullivan
Partnerships give platform companies and ad agencies the ability to offer clients a grocery list of options, from search to ad retargeting. It's an … Read the whole story
by Laurie Sullivan
Google and Samsung Electronics have unveiled the Nexus Galaxy smartphone running Ice Cream Sandwich, the next version of the Android operating system, which uses … Read the whole story
COMMENTARY
by Erik Swain
The use of RTB enables advertisers to be more selective about inventory and place premium bids on the most valuable audiences. It also gives … Read the whole story
by Gavin O'Malley
Word-of-mouth marketing is soaring, thanks to social media. But to click with the public, earned media must be integrated with online and offline paid … Read the whole story
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by Mark Walsh
Yahoo may have changed leadership with the ouster of CEO Carol Bartz but its turnaround won't be as swift judging by its third-quarter earnings … Read the whole story
by Gavin O'Malley
AOL named Janet Balis as head of sales strategy, marketing and partnerships for AOL Advertising. She will be responsible for AOL Advertising's products and … Read the whole story
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by Steve Smith
Even a phenomenon like the iPad and tablet formats generally cannot beat one of the worst global recessions in world history. Digitimes research reports … Read the whole story
by Wendy Davis
Viacom on Tuesday asked a federal appellate court to revive a lawsuit accusing Google's YouTube of infringing copyright by allowing users to post infringing … Read the whole story
by Steve Smith
Flash sale provider HauteLook has pumped up its mobile presence this past month with the release of multiple new and updated apps. The company, … Read the whole story
by Mark Walsh
How does Facebook get agencies to ramp up advertising beyond targeted banners? Create an awards program. Earlier this year, the social networking giant launched … Read the whole story