by Joe Mandese
For the first time since being tracked, digital media -- including online, social and mobile -- has approached parity with television as the most … Read the whole story
by Mark Walsh
Streaming on mobile devices is making inroads on traditional radio and CDs when it comes to music listening, according to a new NPD study. … Read the whole story
COMMENTARY
by Roy Bahat
The delivery of online ads is a complicated hand-off from third-party ad servers to creative agencies to clients and to publishers. Online publishers need … Read the whole story
by Gavin O'Malley
In most markets around the globe, social media communication has become the most influential channel for business purchases -- outranking face-to-face meetings, conferences, client … Read the whole story
COMMENTARY
by Tom Foran
Smartphones and tablets are rich media devices, so why would the advertising be static? Yet the debate over the effectiveness, value and creativity of … Read the whole story
by Mark Walsh
Nielsen has struck a partnership with Carrier IQ to measure the performance of mobile services, networks and devices. The alliance will leverage Carrier IQ's … Read the whole story
by Laurie Sullivan
Google, along with NJ Transit, announced a partnership to use Google Wallet, which allows consumers to make electronic payments with assistance from near field … Read the whole story
by Wendy Davis
PepsiCo's online marketing efforts for Doritos are deceptive and also violate teens' privacy, consumer groups say in a new Federal Trade Commission complaint. It … Read the whole story
by Steve Smith
Four of the top 10 apps in the newspaper category come from Australia, according to McPheters & Company's iMonitor qualitative rankings of the best … Read the whole story
by Steve Smith
The hotly anticipated return of AMC's "Walking Dead" TV series this week not only won in the traditional ratings but also scored a record … Read the whole story
by Laurie Sullivan
Josh-Shatkin Margolis, Magnetic founder and former CEO, seems to have a successful habit of mixing things up. The company is appointing James Green, an … Read the whole story