For the first time since being tracked, digital media -- including online, social and mobile -- has approached parity with television as the most … Read the whole story
Streaming on mobile devices is making inroads on traditional radio and CDs when it comes to music listening, according to a new NPD study. … Read the whole story
The delivery of online ads is a complicated hand-off from third-party ad servers to creative agencies to clients and to publishers. Online publishers need … Read the whole story
In most markets around the globe, social media communication has become the most influential channel for business purchases -- outranking face-to-face meetings, conferences, client … Read the whole story
Smartphones and tablets are rich media devices, so why would the advertising be static? Yet the debate over the effectiveness, value and creativity of … Read the whole story
Nielsen has struck a partnership with Carrier IQ to measure the performance of mobile services, networks and devices. The alliance will leverage Carrier IQ's … Read the whole story
Google, along with NJ Transit, announced a partnership to use Google Wallet, which allows consumers to make electronic payments with assistance from near field … Read the whole story
PepsiCo's online marketing efforts for Doritos are deceptive and also violate teens' privacy, consumer groups say in a new Federal Trade Commission complaint. It … Read the whole story
Four of the top 10 apps in the newspaper category come from Australia, according to McPheters & Company's iMonitor qualitative rankings of the best … Read the whole story
The hotly anticipated return of AMC's "Walking Dead" TV series this week not only won in the traditional ratings but also scored a record … Read the whole story
Josh-Shatkin Margolis, Magnetic founder and former CEO, seems to have a successful habit of mixing things up. The company is appointing James Green, an … Read the whole story