by Laurie Sullivan
Coordinating paid-search campaigns and mobile strategies that drive consumers from online and into physical stores could become the top strategy for marketers this holiday … Read the whole story
-
by David Goetzl
Advertising on social networks soared during the first half of the year, jumping 20% in the U.S. and 12% in the U.K., according to … Read the whole story
COMMENTARY
by Jeremy Helfand
As audience demand for online video content and the channels and devices by which they view it continues to grow, advertisers are increasingly interested … Read the whole story
by Steve Smith
The increasingly visible black-and-white 2D codes appearing on packaging and pages could someday have a dark side: malware. In one of the first instances … Read the whole story
-
by Mark Walsh
According to a new report by U.K.-based research firm research2guidance, the Google app storefront leads in this category, having removed more than 37% of … Read the whole story
by Mark Walsh
David Coletti, vice president, digital media research and analytics at ESPN, explains how the cable network's viewership is playing out in mobile, and what … Read the whole story
by Steve Smith
Nintendo continues its defense of a deteriorating position in handheld game consoles by bringing Hulu and new 3D media capabilities to its 3DS game … Read the whole story
by Wendy Davis
An upcoming U.S. Supreme Court case is drawing the attention of Web companies as well as consumer advocates, who say the ruling in the … Read the whole story