Coordinating paid-search campaigns and mobile strategies that drive consumers from online and into physical stores could become the top strategy for marketers this holiday … Read the whole story
Advertising on social networks soared during the first half of the year, jumping 20% in the U.S. and 12% in the U.K., according to … Read the whole story
As audience demand for online video content and the channels and devices by which they view it continues to grow, advertisers are increasingly interested … Read the whole story
The increasingly visible black-and-white 2D codes appearing on packaging and pages could someday have a dark side: malware. In one of the first instances … Read the whole story
According to a new report by U.K.-based research firm research2guidance, the Google app storefront leads in this category, having removed more than 37% of … Read the whole story
David Coletti, vice president, digital media research and analytics at ESPN, explains how the cable network's viewership is playing out in mobile, and what … Read the whole story
Nintendo continues its defense of a deteriorating position in handheld game consoles by bringing Hulu and new 3D media capabilities to its 3DS game … Read the whole story
An upcoming U.S. Supreme Court case is drawing the attention of Web companies as well as consumer advocates, who say the ruling in the … Read the whole story