by Laurie Sullivan
Advertisers that see phone calls as a valuable source for leads will now have an option to bid for phone calls alongside clicks when … Read the whole story
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by Joe Mandese
The digital ad industry has invested billions of dollars to develop systems and technology to figure out the best display advertising impression to serve … Read the whole story
COMMENTARY
by Daniel Yomtobian
Display ads are the second-largest online marketing channel, according to the IAB. Marketers need to make fighting "banner blindness" one of their top priorities … Read the whole story
by Mark Walsh
The U.S. leads the way in mobile application use, but still trails China and other Asian countries in other types of advanced mobile activities. … Read the whole story
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by Mark Walsh
Android has long since overtaken Apple's iOS as the largest smartphone platform. But the two top mobile operating systems are still battling as the … Read the whole story
by Gavin O'Malley
Jody Jones was named SVP, digital for the Time Inc. Lifestyle Group, which averages 16 million unique visitors per month. Read the whole story
by Mark Walsh
A new study on news consumption via tablet computers suggests catching up on the news is one of the most popular activities on the … Read the whole story
by Wendy Davis
The Federal Trade Commission said Monday that it has finalized a settlement with Google stemming from the company's launch of the social networking service … Read the whole story
by Wendy Davis
Consumers who are suing comScore for allegedly duping them into installing monitoring software will be allowed to proceed with the lawsuit in Illinois, rather … Read the whole story
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by Steve Smith
A Ford Lincoln Mercury spot ran on the finale episode of USA's "Necessary Roughness" series. When the ad for the MKX automobile appeared in … Read the whole story