Online Media Daily
Wednesday, October 26, 2011
  • Vizu, Firefly Partnership Improves Video Measurement

    Vizu plans to announce integration with Firefly Video, powered by Tribal Fusion's E9 Audience Engagement Platform, in an effort to pull together disparate video-serving … Read the whole story

  • Real-Time Affiliate Marketing Comes To In-Text Ads

    Skimlinks plans to launch SkimWords 2.0 Wednesday. The platform provides affiliate links within in-text ads in real-time. The automated platform supports in-text products and … Read the whole story

  • Beyond Targeting: The Convergence of Social and Advertising

    There is something beyond targeting, and it's already becoming incredibly significant on social sites like Facebook and Twitter. It's the collapsing of advertising directly … Read the whole story

  • How Mature Are Your Mobile Programs?

    Mobile marketing maturity is recognizing that, with the increased capability of smartphones and the huge explosion of Internet-enabled tablets, marketers can reach consumers in … Read the whole story

  • More Video Spots Sold Via Ad Networks

    Nearly three-quarters of online publishers now sell 20% or more of their video ad space through ad networks, according to new research from BrightRoll. … Read the whole story

  • Publishers Get Boost From Apple's Newsstand

    Magazine publishers are reporting spikes in digital subscriptions and single-copy sales of digital editions since the launch of the Newsstand feature in Apple's iOS … Read the whole story

  • Women 'Like' CPG On Facebook

    Women account for 65% of CPG "Likes," while they make up 55% of the U.S. Facebook population overall and account for 57% of all … Read the whole story

  • 'New York Times' Says HuffPo Infringing Trademark

    On Monday, Huffington Post launched its newest feature, a column about parenting called Parentlode and authored by Lisa Belkin, a longtime writer for The … Read the whole story