Online Media Daily
Wednesday, October 26, 2011
  • Vizu, Firefly Partnership Improves Video Measurement

    Vizu plans to announce integration with Firefly Video, powered by Tribal Fusion's E9 Audience Engagement Platform, in an effort to pull together disparate video-serving ... Read the whole story

  • Real-Time Affiliate Marketing Comes To In-Text Ads

    Skimlinks plans to launch SkimWords 2.0 Wednesday. The platform provides affiliate links within in-text ads in real-time. The automated platform supports in-text products and ... Read the whole story

  • Beyond Targeting: The Convergence of Social and Advertising

    There is something beyond targeting, and it's already becoming incredibly significant on social sites like Facebook and Twitter. It's the collapsing of advertising directly ... Read the whole story

  • How Mature Are Your Mobile Programs?

    Mobile marketing maturity is recognizing that, with the increased capability of smartphones and the huge explosion of Internet-enabled tablets, marketers can reach consumers in ... Read the whole story

  • More Video Spots Sold Via Ad Networks

    Nearly three-quarters of online publishers now sell 20% or more of their video ad space through ad networks, according to new research from BrightRoll. ... Read the whole story

  • Publishers Get Boost From Apple's Newsstand

    Magazine publishers are reporting spikes in digital subscriptions and single-copy sales of digital editions since the launch of the Newsstand feature in Apple's iOS ... Read the whole story

  • Women 'Like' CPG On Facebook

    Women account for 65% of CPG "Likes," while they make up 55% of the U.S. Facebook population overall and account for 57% of all ... Read the whole story

  • 'New York Times' Says HuffPo Infringing Trademark

    On Monday, Huffington Post launched its newest feature, a column about parenting called Parentlode and authored by Lisa Belkin, a longtime writer for The ... Read the whole story