by Mark Walsh
Mobile TV company MobiTV announced it's introducing a solution allowing cable, satellite and IPTV providers to offer so-called TV Everywhere services to mobile phones, … Read the whole story
by Mark Walsh
Mobile advertising company 4INFO, best known for its SMS text messaging service, has secured an additional $14 million in venture funding from investors led … Read the whole story
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by Laurie Sullivan
Video ad-serving company Auditude will release a report Friday suggesting consumers have a higher acceptance of ads in premium content compared with user-generated, and … Read the whole story
by Laurie Sullivan
Consumers tend to give as much credibility to information found on review sites as they do to search engines. When researching a business on … Read the whole story
by Gavin O'Malley
In the UK at least, online advertising delivers substantially higher ROI and sales uplift than TV, while achieving reach equal to press and outdoor. … Read the whole story
by Wendy Davis
Sen. Jay Rockefeller, head of the Senate Commerce Committee, is questioning Visa and MasterCard about a press report that the companies are considering combining … Read the whole story
by Wendy Davis
Two consumers filed a potential class-action lawsuit against HTC and AccuWeather.com over a weather app that comes bundled with smartphones and allegedly can be … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Ad Age Blogs this week saw fit to allow Rosanna M. Fiske, chair and CEO of the Public Relations Society of America, to expend … Read the whole story