Mobile TV company MobiTV announced it's introducing a solution allowing cable, satellite and IPTV providers to offer so-called TV Everywhere services to mobile phones, … Read the whole story
Mobile advertising company 4INFO, best known for its SMS text messaging service, has secured an additional $14 million in venture funding from investors led … Read the whole story
Video ad-serving company Auditude will release a report Friday suggesting consumers have a higher acceptance of ads in premium content compared with user-generated, and … Read the whole story
Consumers tend to give as much credibility to information found on review sites as they do to search engines. When researching a business on … Read the whole story
In the UK at least, online advertising delivers substantially higher ROI and sales uplift than TV, while achieving reach equal to press and outdoor. … Read the whole story
Sen. Jay Rockefeller, head of the Senate Commerce Committee, is questioning Visa and MasterCard about a press report that the companies are considering combining … Read the whole story
Two consumers filed a potential class-action lawsuit against HTC and AccuWeather.com over a weather app that comes bundled with smartphones and allegedly can be … Read the whole story
Ad Age Blogs this week saw fit to allow Rosanna M. Fiske, chair and CEO of the Public Relations Society of America, to expend … Read the whole story