by Joe Mandese
The New York-based Media Lab that Interpublic will officially unveil later this week houses an impressive array of state-of-the-art -- as well as some … Read the whole story
by Laurie Sullivan
DataXu will release the next generation of its digital marketing platform, DX3, to support advertisers through audience, inventory, campaign management, and analytics. The platform, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Watching the recent stumbles of Netflix, moving from its tried-and-true model of DVDs mailed in those red envelopes to Internet-streamed movies is another stark … Read the whole story
by Gavin O'Malley
Despite a host of well-documented concerns, investors went gaga over Groupon on its first day of public trading. It didn't hurt that the deal … Read the whole story
COMMENTARY
by Jack Smith
One of the earliest computer bugs was a real bug. A moth. That moth is in the Smithsonian's Museum of American History still taped … Read the whole story
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by Laurie Sullivan
Rocket Fuel will release technology Monday that helps marketers understand the value of Facebook ad campaigns as a stand-alone strategy or when integrating the … Read the whole story
by Steve Smith
Just as search has dominated marketing plans and spending on the Web, it is poised for a repeat performance on mobile platforms, according to … Read the whole story
by Mark Walsh
Android continued to gobble up an ever-larger share of the U.S. smartphone market in the third quarter. For the three months ending in September, … Read the whole story
by Wendy Davis
Two lawmakers said today that Verizon Wireless should obtain consumers' explicit permission before forging ahead with new marketing initiatives that involve sharing users' data. … Read the whole story
by Mark Walsh
There's little question that mobile is a growing platform for Facebook. The social networking giant now says it has more than 350 million active … Read the whole story
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by Joe Mandese
Boston-based Adnetik is partnering with D.A. Consortium (DAC) to provide media trading technology in Japan. The companies said the agreement will combine Adnetik's market … Read the whole story