by Mark Walsh
Gearing up to take on the iPad and Kindle Fire, Barnes & Noble on Monday unveiled its own tablet computer equipped with a faster, … Read the whole story
-
by Laurie Sullivan
Google opened its social network to businesses Monday in a move to create links between brands and consumers. The long awaited change didn't come … Read the whole story
COMMENTARY
by Chris Sukornyk
Real-time bidding (RTB) has created fantastic new opportunities for display advertising. Scores of data companies have cropped up, enabling you to buy audience segments … Read the whole story
by Laurie Sullivan
Free All Media plans to announce Tuesday a $650,000 private equity capital investment for FreeAllMusic.com. The service powers campaigns that tie digital rights management … Read the whole story
-
by Mark Walsh
Aiming to better monetize its vast inventory, Yahoo Tuesday announced a pair of new or upgraded ad targeting services designed to deliver more relevant … Read the whole story
by Joe Mandese
When it comes to Madison Avenue's holy media trinity --- owned, earned and paid --- few agencies practice what they preach. Most try to … Read the whole story
-
by Mark Walsh
Google announced Monday that it will make in-app inventory from its AdMob ad network available through the DoubleClick Ad Exchange. A small number of … Read the whole story
by Wendy Davis
The industry self-regulatory group Digital Advertising Alliance on Monday issued new principles prohibiting companies from collecting any information about Web users in order to … Read the whole story
-
by Gavin O'Malley
For the first time since 2008, the Interactive Advertising Bureau on Monday announced a major update to its Rich Media Creative Guidelines. Key changes … Read the whole story