by Gavin O'Malley
Still no merger news, but Yahoo, Microsoft, and AOL have agreed to share unsold "premium" display inventory among their respective ad networks. The partnership … Read the whole story
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by Gavin O'Malley
In case there was any confusion, Nielsen reiterated this week that it has found virtually no relationship between clicks and brand metrics, or offline … Read the whole story
by Laurie Sullivan
Real-time content isn't dead. It's just thriving in platforms other than search engines. Mass Relevance and Crimson Hexagon introduced separate partnerships to help marketers … Read the whole story
by Wendy Davis
In a first, the Federal Trade Commission has charged an ad network with engaging in a deceptive business practice by allegedly using Flash cookies … Read the whole story
COMMENTARY
by Mark Emery
Mobile marketers should start paying attention to the legions of people that come to your mobile site/download your mobile application and leave almost immediately, … Read the whole story
by Mark Walsh
When it comes to ad spending, ad exchanges, social media and mobile are among the fastest-growing categories -- and they will continue their upward … Read the whole story
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by Steve Smith
Aiming for a broader suite of mobile solutions and global reach, mobile marketing companies Lenco Mobile and iLoop Mobile have entered into a merger … Read the whole story
by Mark Walsh
With BlackBerry losing its grip on the enterprise market, companies have to be ready to take more flexible approaches to their mobile strategies, according … Read the whole story
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by Joe Mandese
Dentsu, the 110-year-old agency holding company based in Japan, released results for its first fiscal half earnings Tuesday, indicating that the Japanese advertising marketplace … Read the whole story
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by Steve Smith
Consumers' reticence over using their phones to shop may be melting faster than many expected, given the right motivation. In a survey of 1,000 … Read the whole story
by Laurie Sullivan
Rovion, an ad-serving company and division of Local, will unveil a self-service ad management platform Wednesday that lets marketers create rich media ads without … Read the whole story