by Laurie Sullivan
Search on mobile devices continues to fuel marketing campaigns, but attribution management tools must evolve to take full advantage of the 16% to 22% … Read the whole story
COMMENTARY
by Paul Pellman
The savviest marketers understand that to make the most of their search marketing investments this year, they will need more than just deep pockets … Read the whole story
by Mark Walsh
Wall Street may be on a roller coaster but financial services companies were the top ad spenders on Millennial Media's mobile ad network in … Read the whole story
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by Gavin O'Malley
While the U.S. economy remains soft at best, online retail spending in the third quarter still increased 13% year-over-year, according to comScore data. All … Read the whole story
by Steve Smith
Digital media holding company Black Ocean has taken a controlling interest in LMK LLC, a mobile app company nurtured by Hearst Entertainment & Syndication, … Read the whole story
by Steve Smith
Old Navy has joined 10 other retailers in Shopkick's Partner Alliance of store chains equipped with resident technology that can interact with the iOS … Read the whole story
by Mark Walsh
Despite the addition of a third carrier offering the iPhone, AT&T still claims the majority of subscribers on the latest version of Apple's signature … Read the whole story
by Mark Walsh
Amazon may need to consider spending more to market the Kindle Fire, its forthcoming tablet. Only about a third (32%) of consumers surveyed by … Read the whole story
by Wendy Davis
A social-networking service for children will delete information collected from pre-teens in order to settle charges that it violated a federal privacy law. The … Read the whole story