Search on mobile devices continues to fuel marketing campaigns, but attribution management tools must evolve to take full advantage of the 16% to 22% … Read the whole story
- COMMENTARY
The savviest marketers understand that to make the most of their search marketing investments this year, they will need more than just deep pockets … Read the whole story
Wall Street may be on a roller coaster but financial services companies were the top ad spenders on Millennial Media's mobile ad network in … Read the whole story
While the U.S. economy remains soft at best, online retail spending in the third quarter still increased 13% year-over-year, according to comScore data. All … Read the whole story
Digital media holding company Black Ocean has taken a controlling interest in LMK LLC, a mobile app company nurtured by Hearst Entertainment & Syndication, … Read the whole story
Old Navy has joined 10 other retailers in Shopkick's Partner Alliance of store chains equipped with resident technology that can interact with the iOS … Read the whole story
Despite the addition of a third carrier offering the iPhone, AT&T still claims the majority of subscribers on the latest version of Apple's signature … Read the whole story
Amazon may need to consider spending more to market the Kindle Fire, its forthcoming tablet. Only about a third (32%) of consumers surveyed by … Read the whole story
A social-networking service for children will delete information collected from pre-teens in order to settle charges that it violated a federal privacy law. The … Read the whole story
