by Laurie Sullivan
Google+ opened to business pages earlier this week, and within days, unofficial company sites popped up across the social network. Bank of America became … Read the whole story
COMMENTARY
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Serving high-quality mobile video advertising is a unique and challenging endeavor. Mobile video ads must launch consistently on different devices and operating platforms with … Read the whole story
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by Gavin O'Malley
Thought Google had all the search technology it could handle? The Web giant late Thursday announced the acquisition of in-page search expert Apture. Financial … Read the whole story
by Mark Walsh
New findings from a Jumptap study on mobile banking and commerce indicate that tablet owners are almost as likely as PC and laptop owners … Read the whole story
by Wendy Davis
The U.S. Senate on Thursday defeated a motion to nullify the Federal Communications Commission's Net neutrality rules. The bill, sponsored by Sen. Kay Bailey … Read the whole story
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by Joe Mandese
Asserting that "digital waste" from misguided marketers is "polluting" the online world, WPP's TNS unit just released what it calls a "Digital Life" study … Read the whole story
by Steve Smith
In three years, mobile gaming apps on the iOS and Android platforms have pretty much decimated the revenues from dedicated game consoles by Nintendo … Read the whole story
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by Steve McClellan
WPP's MEC is putting together the UK's first "celebrity hangout" social media event designed to drive awareness for both Google+, the social network that … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Nielsen -- which, by the way, has a "solution" to fix this -- recently analyzed a 200-million-impression CPG campaign geared toward women 25-54 that … Read the whole story