The number of app, banner and operating system platforms on which a reliable opt-out system must work is daunting -- even in the world … Read the whole story
In May, shopkick announced it was taking its mobile shopping technology to TV through a partnership with the CW network. The deal would allow … Read the whole story
Microsoft will deliver a wave of enhancements to adCenter. Some will come from the company's engineers, while third-party developers will deliver the others. Changes … Read the whole story
More than any other factor, what is driving consumers' broad adoption of social tools like Facebook and Twitter? Connections with family and friends -- … Read the whole story
With the Kindle Fire and Nook Tablet hitting stores this week, will the iPad finally face legitimate competition heading into the holiday season? Despite … Read the whole story
In a bid to become one of the largest mobile marketing companies based on revenue, San Francisco-based Velti has acquired UK-based Mobile Interactive Group … Read the whole story
A blogger who helped create sites that criticized the organization Art of Living as an "abusive cult" may remain anonymous for now. U.S. District … Read the whole story
In light of Madison Ave.'s growing fondness for ad exchanges, publishers are being forced to invest in the platforms. Most recently, Conde Nast this … Read the whole story
