While much of the marketing community is focused on sealing better relationships between brands and consumers via social media, a new study from Pitney … Read the whole story
- COMMENTARY
There is no single remedy to address the attribution challenge for brand advertising, but there are steps marketers can take to make it both … Read the whole story
Raising more questions about AOL's acquisition strategy -- and overall health -- the exodus at TechCrunch continues. The tech blog, which AOL bought late … Read the whole story
Mobile video marketing company Mogreet will build a developers' network supporting "tens of thousands" of app developers worldwide. The company built a series of … Read the whole story
With a service focused on local business reviews, Yelp has always been a natural fit for mobile devices since people use it to look … Read the whole story
The Financial Times' big bet against Apple's in-app subscription model has paid off, to the tune of 1 million users served since its June … Read the whole story
Most of the major hardware players have taken their shot at the iPad, to no avail. Big hardware makers, at least on the PC … Read the whole story
A new study finds that after being flat for five years, the amount of leisure time Americans spent online grew 20% a year from … Read the whole story
In a sweeping opinion, an appellate court in Illinois has ruled that a Web user who taunted a politician's 16-year-old son can remain anonymous. … Read the whole story
