by Steve McClellan
While much of the marketing community is focused on sealing better relationships between brands and consumers via social media, a new study from Pitney … Read the whole story
COMMENTARY
by Ari Jacoby
There is no single remedy to address the attribution challenge for brand advertising, but there are steps marketers can take to make it both … Read the whole story
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by Gavin O'Malley
Raising more questions about AOL's acquisition strategy -- and overall health -- the exodus at TechCrunch continues. The tech blog, which AOL bought late … Read the whole story
by Laurie Sullivan
Mobile video marketing company Mogreet will build a developers' network supporting "tens of thousands" of app developers worldwide. The company built a series of … Read the whole story
by Mark Walsh
With a service focused on local business reviews, Yelp has always been a natural fit for mobile devices since people use it to look … Read the whole story
by Steve Smith
The Financial Times' big bet against Apple's in-app subscription model has paid off, to the tune of 1 million users served since its June … Read the whole story
by Steve Smith
Most of the major hardware players have taken their shot at the iPad, to no avail. Big hardware makers, at least on the PC … Read the whole story
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by Mark Walsh
A new study finds that after being flat for five years, the amount of leisure time Americans spent online grew 20% a year from … Read the whole story
by Wendy Davis
In a sweeping opinion, an appellate court in Illinois has ruled that a Web user who taunted a politician's 16-year-old son can remain anonymous. … Read the whole story