As more brands follow consumers onto Facebook and Twitter, agencies and tech specialists are tagging along with all manner of measurement service. Media Logic's … Read the whole story
140 Proof, a social stream media platform company, has created a business strategy and technology that ties interest-based keywords and sentiment from social streams … Read the whole story
The debate among premium publishers and DSPs begs one simple question: "Will putting my inventory on an exchange cannibalize my direct sales efforts?" Read the whole story
CPG marketers account for the biggest share of Amazon home page ads. Yahoo and AOL continued to show signs of weakening demand, based on … Read the whole story
The magazine industry has placed much of its hopes for growth on selling digital editions of its titles via tablets, e-readers and other connected … Read the whole story
Mobile shopping app shopkick has lured users with the ability to offer rewards points or "kicks" just for walking in the door of partner … Read the whole story
According to a survey of the top 100 magazines in the U.S. by circulation from Nellymoser, the number of "mobile action codes" rose from … Read the whole story
A purveyor of anti-spam services has sued a marketing company for allegedly sending email ads after promising not to do so. The anti-spam company, … Read the whole story
More costly and decidedly less "personal" than a smartphone, the true reach of the tablet platform must be measured in usage rather than sales … Read the whole story
A federal appellate court has rejected a deal calling for AOL to donate $110,000 to six groups, including the Boys and Girls Club of … Read the whole story
Nielsen/McKinsey's NM Incite says social media buzz is no longer about just Black Friday, but the next big shopping day: so-called "Cyber Monday." Shopping … Read the whole story
The blockbuster "The Twilight Saga: Breaking Dawn" broke mobile records at movie guide and ticket seller Fandango this past weekend. The company reports that … Read the whole story
Retail marketers gearing up for Black Friday spent more of their digital ad budget on paid-search and digital advertising in Q4 2011, compared with … Read the whole story
Blending digital media and sports marketing, Amplify Social's new network teams brands with professional athletes' endorsements. According to the new shop, The Virtual Fan … Read the whole story