by Laurie Sullivan
Adobe has integrated digital marketing suite technology from search engine optimization platform provider BrightEdge to support search marketing campaigns. The integration aims to knock … Read the whole story
by Steve McClellan
The digital media revolution is reshaping Chinese society to help make it one of the fastest-growing advertising economies in the world. Per Group M, … Read the whole story
by Steve Smith
The expected explosion of mobile media use during the holiday buying cycle appears to have started. According to IBM Smarter Commerce benchmark of online … Read the whole story
COMMENTARY
by Kevin McGuire
When you think about it, the mobile channel is a marketer's dream: an ever-expanding consumer base, nearly round-the-clock access to your target audience and … Read the whole story
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by Erik Sass
Advertisers and publishers are still struggling to connect online marketing messages with offline sales, which could boost demand and prices for online ads. To … Read the whole story
by Mark Walsh
The world's population recently hit 7 billion, and mobile connections aren't far behind. ABI Research predicts mobile subscriptions worldwide will reach 6 billion by … Read the whole story
by Wayne Friedman
With all the talk about Netflix being a cable killer, some have forgotten about what is still the biggest digital video platform: YouTube. In … Read the whole story
by Wendy Davis
Copyright enforcement outfit Righthaven is asking a federal appeals court to reinstate its copyright infringement lawsuit against a nonprofit that reposted an entire article … Read the whole story
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by Gavin O'Malley
Online retailers had high hopes for this holiday shopping season, and, according to preliminary data, they're getting their wish. Indeed, online sales on Thanksgiving … Read the whole story