Adobe has integrated digital marketing suite technology from search engine optimization platform provider BrightEdge to support search marketing campaigns. The integration aims to knock … Read the whole story
The digital media revolution is reshaping Chinese society to help make it one of the fastest-growing advertising economies in the world. Per Group M, … Read the whole story
The expected explosion of mobile media use during the holiday buying cycle appears to have started. According to IBM Smarter Commerce benchmark of online … Read the whole story
When you think about it, the mobile channel is a marketer's dream: an ever-expanding consumer base, nearly round-the-clock access to your target audience and … Read the whole story
Advertisers and publishers are still struggling to connect online marketing messages with offline sales, which could boost demand and prices for online ads. To … Read the whole story
The world's population recently hit 7 billion, and mobile connections aren't far behind. ABI Research predicts mobile subscriptions worldwide will reach 6 billion by … Read the whole story
With all the talk about Netflix being a cable killer, some have forgotten about what is still the biggest digital video platform: YouTube. In … Read the whole story
Copyright enforcement outfit Righthaven is asking a federal appeals court to reinstate its copyright infringement lawsuit against a nonprofit that reposted an entire article … Read the whole story
Online retailers had high hopes for this holiday shopping season, and, according to preliminary data, they're getting their wish. Indeed, online sales on Thanksgiving … Read the whole story