by Gavin O'Malley
At the risk of stereotyping, new research is emerging to help brands make the most of their multicultural marketing efforts. Online content preferences for … Read the whole story
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by Joe Mandese
In his first official ad spending forecast since leaving the ad industry, Brian Wieser describes Madison Avenue's near-term prospects in tepid terms that are … Read the whole story
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by Laurie Sullivan
Marketers looking for a direct connection to Facebook Fans and Twitter Followers now have an option through a suite of tools powered by Salesforce … Read the whole story
by Mark Walsh
CTIA-The Wireless Association formally unveiled a new ratings system for mobile applications in partnership with the Entertainment Software Rating Board. AT&T, Microsoft, Sprint, T-Mobile … Read the whole story
by Wendy Davis
Facebook has agreed to settle a Federal Trade Commission complaint by promising to obtain users' express consent before sharing their information with a wider … Read the whole story
by Erik Sass
Clear Channel Radio, which has positioned its New iHeartRadio platform as a competitor to Pandora in the digital audio arena, announced Tuesday that iHeartRadio's … Read the whole story
by Wendy Davis
Amazon's Kindle Fire might be a hit with consumers, but at least one lawmaker sees cause for concern about the new device. Rep. Ed … Read the whole story
by Steve Smith
Investments in the tablet platform among financial news providers may be paying off sooner rather than later. "The Economist" reports in its latest earnings … Read the whole story
by Steve Smith
Those white Coke cans on retailer shelves this holiday season are drawing attention and questions from puzzled shoppers used to seeing the century-old red … Read the whole story