Globally, Publicis Groupe's digital business now accounts for about 30% of the holding company's revenues. But in the U.S., that figure is much higher … Read the whole story
With the film awards season kicking off, Cox Digital Solutions Tuesday rolled out an entertainment-focused ad network spanning more than 1,000 sites and a … Read the whole story
- COMMENTARY
It might be helpful for some new business models to adopt a privacy-by-design approach that's so in vogue in regulatory circles. Read the whole story
Bolstering its streaming services, WPP's 24/7 Real Media has acquired video ad software and services company Panache. 24/7 plans to fully integrate Panache's digital … Read the whole story
With advertisers expressing growing interest in mobile 2D bar codes, women's interest publisher Meredith Corp. is adopting Microsoft Tag as the standard 2D bar … Read the whole story
Email continues to gain ground on mobile devices -- especially on the iPad, according to a new report. Mobile email opens increased 34% from … Read the whole story
A New York resident who filed a potential class-action lawsuit against Google for allegedly snooping on his Web activity with its toolbar has dropped … Read the whole story
Mobile marketing is poised for dramatic growth in 2012, according to a survey of 501 marketing and advertising executives by AT&T, which predicts that … Read the whole story
Augeo Marketing CMO Ken Greer thinks email marketing has a lot of growth ahead, but marketers might need to let up on the gas … Read the whole story
InsightExpress plans to release a metrics system Wednesday that measures the brand impact of campaigns running across tablet devices. Tablets AdInsights will enable advertisers, … Read the whole story
