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by Gavin O'Malley
Nielsen and ad network Tremor Video are teaming up. Tremor's VideoHub customers will be granted access to Nielsen Online Campaign Ratings' gross rating points. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The amount spent on mobile is projected to continue to increase, much of it being driven by the continuing migration to smartphones. For 2012, … Read the whole story
COMMENTARY
by Kevin Lyons
What marketers need is a way to capture, analyze and apply all of that data to drive smarter advertising decisions. Considering the sheer volume … Read the whole story
by Laurie Sullivan
Brands will spend 12.6% more this year, compared with last, to advertise across the Internet, according to ZenithOptimedia. Driven, in part, by online video … Read the whole story
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by Wendy Davis
The Senate Committee on Commerce, Science and Transportation will hold a hearing on Thursday about the Internet Corporation for Assigned Names and Numbers' controversial … Read the whole story
by Steve Smith
One of the early leaders in rich media ad technology Crisp Media has acquired Smart Device Media, a startup that has created a marketplace … Read the whole story
by Mark Walsh
AT&T plans to roll out its 4G LTE wireless service to New York this month, as well as in other undisclosed markets by year's … Read the whole story
by Wendy Davis
The U.S. House of Representatives has passed a measure that will make it easier for Netflix to integrate with Facebook. The bill, sponsored by … Read the whole story
by Mark Walsh
Houston is the nation's No. 1 city when it comes to "mobile shopping savvy," according to a new study by the Interactive Advertising Bureau. … Read the whole story
by Mark Walsh
Even within the rough-and-tumble arena of national politics, Twitter has emerged as an especially brusque form of expression. A report by the Pew Research … Read the whole story
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by David Goetzl
Social is the new email, which remains a critical marketing component for advertisers. Read the whole story
by Steve Smith
One of the great success stories of iPad publishing and news aggregation on the iPad finally made its way to the iPhone with the … Read the whole story